McDonald's

@McDAAG
Social

Client

McDonald's

Year

2025–2026

The Brief

Our task was to evolve the social properties for the McDonald's All American Games from an on and off platform to an always on media entity.

The Idea

Combine 50 years of McDAAG archival footage with a realtime pulse on what's happening in basketball culture and give McDAAG the same treatment as an Overtime or Bleacher Report.

@McDAAG social content @McDAAG social content

Evergreen Content

@McDAAG social content @McDAAG social content
@McDAAG social content @McDAAG social content

Realtime Reactive Content

@McDAAG social content @McDAAG social content @McDAAG social content
@McDAAG social content @McDAAG social content @McDAAG social content
@McDAAG social content @McDAAG social content @McDAAG social content
@McDAAG social content @McDAAG social content @McDAAG social content

The Result

17.3M

Reach

357K

Engagements

@McDAAG Social Results

RunThis helped evolve McDonald's All American Games social from an event-only presence into an always-on media entity rooted in basketball culture.

This case study is relevant to sports marketing, social media management, basketball culture, youth culture, and content strategy.

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