LESSON LEARNED
How the first ever wealth management advisory for fantasy football leagues went up in flames.
Baiting a brand to jump in on a culture moment we created ourselves.
How a $30 budget got us cosigned by Travis Scott and over 200K others.
EARNED MEDIA
We got featured for a fashion drop without actually dropping anything. 5 culture pages, 6,800+ likes, $0 budget.
We challenged marketing's oldest rule: don't go political. 60K likes and 988 toxic comments later, the rule still stands.
